PitchYour Game
22 September 2026 · Brand, product and application
Black and warm greys. Wide typography. Lime as a focused signal. Rising and connecting through sport shape Pitch Your Game — in the app, on the website and in marketing.
Pitch Your Game is a social network across sports. People share their game, discover relevant contacts and start conversations. Football is one use case; the brand belongs to sport.
Colours, typography and components have been checked against the current iOS code. Images show exported example components, not real user profiles or complete app screens. Their version is distinct from the beta release available to users.
This guide is maintained editorially. Brand export updates colour tokens and image files; copy, roles, navigation and downloads need a separate review.
The brand is called Pitch Your Game — always the full name in public. “Pitch” on its own has little distinctive character as a wordmark and must never be a public logo. In running text “Pitch” is fine as a short form once the full name has appeared.
First mention always in full — headline, bio, legal notice, App Store, post copy.
Keep the tracking. The wide letter spacing is the character, not an effect.
The Pitch card keeps its name. It is a feature, not a brand.
No “PITCH” alone as a public logo.
Not “PitchYourGame” or “Pitch‑Your‑Game”. Three words, ordinary spaces.
No lowercase like “Pitch your game”, and never break the second line.
The mark is a movement, not a symbol: three angles, stacked, strong at the top, fading downward. It means rising — and it is the one element that works at every size, from an 11‑pixel bullet to the app icon.
Expressed as a share of the span so they hold at any size. Measured pixel‑exactly from the app icon.
| Property | Value | Why |
|---|---|---|
| Span | 1.000 | Reference, cap centre to cap centre |
| Arm slope | 0.800 | 38.66° — shallow. Steeper reads as a play button |
| Stroke weight | 0.196 | Round caps, never tapered |
| Row spacing | 0.400 | The angles never touch |
| Opacity | 1.0 / 0.7 / 0.4 | Strong at the top, fading downward |
Always upward. Motion runs bottom to top through the three angles.
One colour. The stepping comes from opacity, never a second colour.
Clear space of at least half a mark height all round.
Three chevrons mean the brand, a single chevron means a bullet point.
Never mirror, never rotate, never point it down. A mark pointing down says the opposite.
No gradient, no shadow, no outline on the mark itself.
Not a navigation arrow. Back, next and scroll use neutral system symbols. The rating button explicitly uses the brand mark.
Pitch Your Game has one colour. Everything else is black, white and warm grey. The neutrals carry a deliberate yellow bias — blue‑tinted grey plus yellow‑green neon gives the gaming look, and that reads cheap. Sports brands set the same neon on warm neutrals.
Web and marketing: Archivo at width 125, weight 800–900 for large capitals. iOS: the native system font with expanded width for brand headings; system type for controls and body text. The stacked app wordmark uses a rounded second line. These web examples demonstrate hierarchy, not universal app font sizes.
Type size follows context and available space. Native app text styles support Dynamic Type; fixed component sizes require separate checks. Scaling is not assumed for every component.
The Pitch card is the signature component for player profiles. Coaches, scouts, clubs and members use an avatar-based profile header. Fields and shirt numbers depend on sport and role.
| Part | Rule |
|---|---|
| Shape | 24 pt outer radius in the app, softly rounded. Diagonal gradient from warm graphite top left to near black bottom right. |
| Watermark | Sharp wedges, rotated, large, bleeding off the edge. A separate shape family — background embossing only, never small, never as an icon, never in neon. |
| Edge light | A fine neon arc following the corner radius. Not a continuous frame. |
| Photo | Left, just under half the width, portrait. |
| Role | Beside the photo: a white glass pill, then a left-aligned name and an optional number. |
| Number | The only neon on the card besides the strength marks. |
| Fields | Two columns, label small and grey above the value. |
Feed
Notifications
Messages
Profile
Two different statements, so two forms. Never mix them: the circle is an action, the number is information. Scale 7.0 to 10.0, one decimal.
Press and hold the button and the scale unfolds upward. The gradient runs from red at 7.0 through neon to green at 10.0 — the colour tells you how good the rating is before you read the number. The white handle follows your thumb, the value sits to its left and snaps in tenths.
Our visual language connects real sporting moments with people and a next action. New product components become clear stories for the landing page and marketing.
Shared connections: A quiet “… follows this profile” line adds context. It indicates a connection, not an endorsement.
Trial practice: Show the recipient, purpose and actual request status. After acceptance, details are arranged in chat.
New network and request flows: Described here as a design foundation. Check availability against the released build before a campaign; label previews “In development”.
No invented evidence: No artificial follower counts, club endorsements or confirmed appointments. Label example data clearly.
What holds here holds outside the product too. A post that breaks the rules damages the brand faster than a good post builds it.
These files are the originals. Anyone depicting Pitch Your Game uses them — and redraws nothing. Every redraw deviates and becomes a second logo.
Do not redraw. The mark has exact measurements.
Do not distort. Keep the aspect ratio, never skew it.
Do not recolour. Neon, white or ink. No other colours, no gradients.
Do not combine. No second logo alongside without one mark width of clearance.
